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Detailed Course Information


Spring 2013 Semester
Oct 09, 2015
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Information Select the desired Level or Schedule Type to find available classes for the course.

IM 3500 - Cross-Media Marketing and Communication
Examines how marketing, advertising, and media strategies developed across multiple media inform design and communication strategy. Topics include advertising narratives, brand development, management, and translation of branding across multiple media. Prereq. IM 1110.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Seminar

Interdisc Studies - Arts/Media Department

Course Attributes:
UG Col of Arts, Media & Design

Must be enrolled in one of the following Levels:     

Undergraduate level IM 1110 Minimum Grade of D-

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Release: 8.5.4