Go to Main Content

SCT WWW Information System



Detailed Course Information


Spring 2013 Semester
Nov 27, 2015
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 2201 - Introduction to Marketing
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing. Prereq. (a) ACCT 1201 or ACCT 1209 and (b) sophomore standing or above; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

Must be enrolled in one of the following Levels:     
Must be enrolled in one of the following Majors:     
      Business Administration
      Comp Sci/Business Admin
      Economics/Business Admin
      International Business
      Information Sci/Business Admin
      Mathematics/Busines Admin
      Political Science/Business Adm
Must be enrolled in one of the following Classifications:     

Undergraduate level ACCT 1201 Minimum Grade of D- or Undergraduate level ACCT 1209 Minimum Grade of D-

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.5.4