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Spring 2013 Semester
Apr 20, 2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 2201 - Introduction to Marketing
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing. Prereq. (a) ACCT 1201 or ACCT 1209 and (b) sophomore standing or above; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Majors:     
      Business Administration
      Comp Sci/Business Admin
      Economics/Business Admin
      International Business
      Information Sci/Business Admin
      Mathematics/Busines Admin
      Political Science/Business Adm
Must be enrolled in one of the following Classifications:     
      Sophomore
      Senior
      Junior

Prerequisites:
Undergraduate level ACCT 1201 Minimum Grade of D- or Undergraduate level ACCT 1209 Minimum Grade of D-

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