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Detailed Course Information


Fall 2013 Semester
Jun 19, 2018
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Information Select the desired Level or Schedule Type to find available classes for the course.

ENTR 2303 - Entrepreneurial Marketing
Designed to help aspiring and serious entrepreneurship students to generate and evaluate robust marketing opportunities that may serve as the foundation for a new venture. Once a new opportunity has been vetted, students then have an opportunity to work on developing an entrepreneurial marketing plan. Covers methods for recognizing, discovering, or creating opportunities and validating those opportunities. One of the biggest challenges entrepreneurs face is coming up with the right opportunity for a new venture. This is an applied and experiential course involving field research. Two key deliverables are the opportunity assessment project and the entrepreneurial marketing plan.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Entrepreneurship & Innovation Department

Course Attributes:
Business Admin

Must be enrolled in one of the following Levels:     


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