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Detailed Course Information

 

Spring 2014 Semester
Apr 17, 2014
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Information Select the desired Level or Schedule Type to find available classes for the course.

IM 3500 - Cross-Media Marketing and Communication
Examines how marketing, advertising, and media strategies developed across multiple media inform design and communication strategy. Topics include advertising narratives, brand development, management, and translation of branding across multiple media. Prereq. IM 1110.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Seminar

Art and Design Department

Course Attributes:
UG Col of Arts, Media & Design

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate

Prerequisites:
Undergraduate level IM 1110 Minimum Grade of D-

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