Go to Main Content
 

HELP | EXIT

Detailed Course Information

 

Spring 2014 Semester
Apr 18, 2014
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 2201 - Introduction to Marketing
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing. Prereq. (a) ACCT 1201, ACCT 1202, or ACCT 1209 and (b) sophomore standing or above; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

Restrictions:
Must be enrolled in one of the following Levels:     
      Undergraduate
Must be enrolled in one of the following Majors:     
      Business Administration
      Bus Admin/Interactive Media
      Comp Sci/Business Admin
      Economics/Business Admin
      International Business
      Information Sci/Business Admin
      Mathematics/Busines Admin
      Political Science/Business Adm
Must be enrolled in one of the following Classifications:     
      Sophomore
      Senior
      Junior

Prerequisites:
Undergraduate level ACCT 1201 Minimum Grade of D- or Undergraduate level ACCT 1202 Minimum Grade of D- or Undergraduate level ACCT 1209 Minimum Grade of D-

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.5.4