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Spring 2013 Semester
Apr 16, 2014
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MKTG 1990 - Elective
Offers elective credit for courses taken at other academic institutions. Prereq. Permission of instructor.
1.000 TO 4.000 Credit hours
1.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Off-campus instruction

Marketing Department

Course Attributes:
Do not publish in schedule, Business Admin

MKTG 2201 - Introduction to Marketing
Provides an overview of the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in service and goods companies, and in for-profit and nonprofit organizations. Also examines contemporary issues in marketing that can affect organizational success. A term project is used to enable students to apply their learning about the fundamentals of marketing. Prereq. (a) ACCT 1201 or ACCT 1209 and (b) sophomore standing or above; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 2202 - Introduction to Marketing in a Global Context
Covers the role of marketing in business and society. Considers the planning, implementation, and evaluation of marketing efforts in consumer and business-to-business companies, in services and goods companies, and in for-profit and nonprofit organizations. Focuses on the cultural, social, and political challenges faced by global firms as they conduct market research and develop and vary marketing strategies to be successful in multiple markets internationally. Also examines contemporary issues in marketing that can affect organizational success. Requires students to apply their learning about the fundamentals of marketing in a term project. Prereq. ACCT 1201, ACCT 1202, or ACCT 1209; international business students only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 2209 - Introduction to Marketing
Does not count as credit for business majors. Counts as MKTG 2201 for business minors only. Prereq. Nonbusiness majors with sophomore standing or above.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 2990 - Elective
Offers elective credit for courses taken at other academic institutions. Prereq. Permission of instructor.
1.000 TO 4.000 Credit hours
1.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Off-campus instruction

Marketing Department

Course Attributes:
Do not publish in schedule, Business Admin

MKTG 3301 - Marketing Management
Focuses on the marketing process through the use of case studies simulating actual business settings and marketing challenges. Develops skill in marketing decision making, critical analysis, and communication. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). A marketing plan project is used to enable students to apply their understanding about the marketing process. Prereq. (a) MKTG 2201 or MKTG 2209 and (b) ENGL 1111 or ENGL 1102; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
NU Core Writing Intsv in Majr, Business Admin

MKTG 3310 - Retailing
Explores the basic concepts of retailing strategy and positioning, evaluating the retail environment and customer behavior and trends. Retail functions are also examined, focusing on site selection and trading area; merchandise selection and display; layout and design; retail pricing; customer service and image management; retail technology; and operations management. Students do extensive fieldwork applying and exploring the concepts through homework assignments and projects. Industry experts provide exposure to current trends and procedures. Prereq. MKTG 2201 or MKTG 2209; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 3401 - Marketing Research
Focuses on the marketing research process and the analysis of data using statistical software. Helps students develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. Topics include problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Students are expected to work on group projects. The course requires no previous computer experience. Prereq. (a) MKTG 2201 or MKTG 2209 and (b) ECON 2350, IS 3500, MATH 2280, MATH 3081, MGSC 1201, MGSC 2301, or POLS 2400 and (c) 56 SH toward degree; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 3420 - Sales Management
Focuses on the entire sales effort. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Topics include how to translate product features into buyer benefits, how to handle customer objections, and how to close sales and deals. Covers team selling and relationship marketing. Intended for students interested in a sales career as well as future product managers who must rely on the sales force to introduce new products and promotions. Prereq. (a) MKTG 2201 or MKTG 2209 and (b) junior or senior standing; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 3990 - Elective
Offers elective credit for courses taken at other academic institutions. Prereq. Permission of instructor.
1.000 TO 4.000 Credit hours
1.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Off-campus instruction

Marketing Department

Course Attributes:
Do not publish in schedule, Business Admin

MKTG 4502 - Marketing in the Service Sector
Provides a basic treatment of methods and techniques for marketing in the service sector, which includes sports, recreation, public service, banking, insurance, and hotels. Analyzes a number of descriptive studies covering the application of marketing principles in key service areas as well as the principles themselves. Prereq. MKTG 2201 and junior or senior standing; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 4504 - Advertising and Brand Promotion
Focuses on managing and integrating marketing communications in relation to a company’s overall marketing objectives. Includes advertising; creative and media strategy; the communication process; direct and interactive marketing; consumer and trade promotions; public relations; and the social, ethical, and economic considerations underlying marketing communications in the twenty-first century. Prereq. (a) MKTG 2201 or MKTG 2209 and (b) junior or senior standing; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 4506 - Consumer Behavior
Focuses on demographics, lifestyle, social and cultural trends, and their impact on consumer motivations and behavior. A thorough understanding of the consumer is at the heart of marketing. Topics include the consumer decision-making process, family, learning, personality, and group dynamics, and their impacts on the business world. Ultimately, we are all consumers and we are all part of society, so consumer behavior is critical to all of us. Prereq. (a) MKTG 2201 or MKTG 2209 and (b) junior or senior standing; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 4508 - Digital Marketing
Examines the impact of technology on the marketing of goods and services. Focuses on the Internet and the World Wide Web. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Introduces students to frameworks that help explain current issues in electronic marketing. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. Readings, cases, discussions, lectures, guest speakers, student reports, and exercises on the World Wide Web are all utilized. Prereq. MKTG 2201 and junior or senior standing; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 4510 - New Product Development
Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. Detailed insights are provided on such topics as new-product strategy, idea generation, idea selection and evaluation, concept development and testing, product development and testing, and market testing and product launch. Prereq. MKTG 3401 (may be taken concurrently); business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 4512 - International Marketing
Introduces those aspects of marketing that are unique to international business within the framework of traditional functional areas of marketing. Focuses on the environment and the modifications of marketing concepts and practices necessitated by environmental differences. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Prereq. MKTG 2201 or MKTG 2209; business majors and combined majors only.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Lecture

Marketing Department

Course Attributes:
Business Admin

MKTG 4970 - Junior/Senior Honors Project 1
Focuses on in-depth project in which a student conducts research or produces a product related to the student’s major field. Culminating experience in the University Honors Program. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Prereq. Honors Program participation and permission of instructor.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Individual Instruction

Marketing Department

Course Attributes:
Honors, Do not publish in schedule, Business Admin

MKTG 4971 - Junior/Senior Honors Project 2
Focuses on second semester of in-depth project in which a student conducts research or produces a product related to the student’s major field. Culminating experience in the University Honors Program. Prereq. MKTG 4970, Honors Program participation, and permission of instructor.
4.000 Credit hours
4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Individual Instruction

Marketing Department

Course Attributes:
Honors, Do not publish in schedule, Business Admin

MKTG 4990 - Elective
Offers elective credit for courses taken at other academic institutions. Prereq. Permission of instructor.
1.000 TO 4.000 Credit hours
1.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Off-campus instruction

Marketing Department

Course Attributes:
Do not publish in schedule, Business Admin

MKTG 4993 - Independent Study
Allows students who have received approval to undertake independent study in lieu of any course required in the various concentrations. Students present proposals to an Independent Studies Committee for evaluation and approval. Every proposal requires a detailed outline of the objectives and plan of study and must be accompanied by a supporting statement from the supervising faculty member under whose direction the study takes place. A copy of the final report prepared by the student is presented to the appropriate Independent Studies Committee. Further information about the Independent Studies Program can be obtained from concentration coordinators. Prereq. Permission of advisor.
1.000 TO 4.000 Credit hours
1.000 TO 4.000 Lecture hours

Levels: Undergraduate
Schedule Types: Individual Instruction

Marketing Department

Course Attributes:
Do not publish in schedule, Business Admin


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